We are super psyched to share with you the trailer for our new cookbook BEST COOKBOOK EVER
The cookbook comes out Nov. 19th at Williams Sonoma, Barnes and Noble, Amazon.com and local booksellers nationwide.
WE KNOW YOU WANT TO AVOID THIS.
Going to the mall around xmas is awful. Stay in your snuggie warmed by the glow of your screen. We’ve got 2 quick fixes for you. The first option is to download the ipad digital book which is instantaneous because technology is incredible and we are in a Philip K. Dick novel. The second option is to buy a physical copy of your cookbook which due to the shipping infrastructure of our great nation, should reach your doorstep totally in time for present unwrapping time.
You can buy the insanely tight digital version for the ipad here: (it includes a behind the scenes video, voice recorded stories about dishes, extra exclusive photo galleries, links to our own iTunes playlists and a link to a Sussman brothers curated Fool’s Gold Records mixtape! Yeah…it’s stupid dumb amazing) http://bit.ly/PMhwRl
You can buy the physical cookbook here: http://amzn.to/TO5KtD (or at Williams Sonoma, Barnes and Noble, Urban outfitters and quality bookstores nationwide)
As we’ve done in years past (2011 Food Trends Report – http://bit.ly/c7imIe) we are back to provide you with our super comprehensive, triple blind, auditory and sensory tantalizing annual Food Trends Report. This year’s report is for the year 2013.
Again we’ve beat the “big 3″ to the punch to release our report. The ARSSSAOFA (American Restaurant Studies of Statistical Stats Association of America), the NFTASAOTCUS (National Food Trends and Safety Assocation of The Contiguous United States) and the NCSCLCMDMUA (National Chef Sous Chef Line Cook Matire De Mixologist Union of America) reports don’t come out for another 2-3 weeks, but due to an extremely hard working team of non-paid interns we were able to assemble ours for you before Thanksgiving!
This year’s report is based on a scientific representation aggregated in conjunction with the Harvard School of Research using sample size constructed over months of painful research spanning 36 cities with insight from 184 chefs, 225 non kitchen worker food professionals, 14 food executives and 961 civilians (also known as “diners” or “yelpers”). We’d like to thank Galloping Polls, the animal and food research division of Gallup Polls as they were immensely helpful in helping to organize the data.
2013 FOOD REPORT
Horse. Of Course: Slate, NYTimes, GrubStreet and other news outlets covered the M.Wells horse meat scandal of 2012. Although we were under the impression the protestors outside of PS1 were part of a brilliant Yayoi Kusama piece, we heard later they were actual real humans that are anti-horse meat consumption. Although Gov. Christie and Bruce Springsteen’s equestrially inclined daughter have put up a Jersey embargo on horsemeat, NYC is allowing horsemeat to hit the tables with no restrictions. Expect everyone from Denny’s to Per Se to be running horsemeat specials much to the chagrin of Elmers.
Anti-Pop Propaganda Pushes Release of “Tiny Pops”: Our second food trend for 2013 is as politically charged as the first. We spoke on this blog about the tyrannical reign of Michael Bloomberg and his Kristalnacht against soda consumption. In what many are describing as the finest bit of ironic marketing by a major corporation, Coca Cola is releasing 2oz shots of the top five “pops” (or “sodas”) in their stable. Industry analysts are saying that the goal is to enrage the consumer so much that it forces future mayor Christine Quinn to reverse mayor Bloomberg’s socialist soda size scheme.
Zero stars = $$$$ : The NYTimes reviewed Guy Fieri’s NY Times Restaurant and gave Guy’s Big Boozy Barf Bite Bonzanza zero stars. The damning review would have forced any other executive chef of Guy’s caliber to go berzerk on his sous and line cooks throwing heads through the walls Marco Pierre White style. But Guy is like Tommy Bahama+Jimmy Buffet on a cruise with an open bar. The man has ice cold Bud Light Lime running through his veins. Instead of losing it, the chelefbrity left the line to appear as himself on The Today Show reminding us that all press is good press. That same night, The NYtimes threw a super ironic party at his restaurant which was super Brooklyn of them. The ironic dinner party was reported extensively on twitter, tumblr, and on The Huffing Po. The next morning…2,000 person lines. Look for a lot more restaurants actively seeking out the goose egg from The Times. Danny Meyer put it best when we interviewed him for this food report, “Zero stars is the new cha ching.”
“Booze” is the new “Food”: In 2012 we saw a lot of people eating. That’s all going to change in 2013 as the focus will switch to hand crafted cocktails as the main source of fuel for Americans in major metropolitan areas. With standard cocktail prices clocking in at $14-$18 expect Americans to forgo dinner in favor of a liquid diet to minimize damage to their wallets. The Chief Acquisitions Officer at Seagrams let us know in the last year they’ve acquired over 17 artisan brands of spirits, syrups, bitters and fresh fruits that they intend to release nationwide using a new “hand drawn” label software that maintains the “artisinal small batch touch that only hand lettering a label can provide.”
Health Free Food, Healthcare Free Workers: In just the last few weeks we saw a huge news story develop that will surely carry over in 2013 as one of the biggest trends in the QSR world. You can expect plenty more CEO’s to use any number of excuses to circumvent, delay providing or entirely remove health care benefits for their employees. John Schnatter, Founder of Papa Johns had this to say “Health Care for all members of a country is very French. And this America. I drive a gold car and live in a 40,000 sq foot house protected by armed guards. I didn’t get here by providing all of my employees with even partial health care. I did it by squeezing every single cent of profit I can out of my extremely average product and my underpaid workforce.” We can’t wait for his episode of Iconoclasts with Rush Limbaugh.
Black Markets trading at alltime “Sugar High” as America Searches for a Hostess Fix: America is reeling from the news that Hostess is going bankrupt. Already we’ve seen Ebay prices for Twinkies and Ding Dongs reach the thousands of dollars per case. As the stock gets purchased off shelves at an alarming y2k rate, we expect to see black market trading reach a fever pitch we haven’t seen since the tickle me elmo craze. Jean Michele La Roubouchalame, the famed truffle dealer based out of Cleveland Ohio is now carrying a selection of Hostess goods. Although he wouldn’t reveal which flavors and in what quantity, he did say that he has already had four Michelin starred chefs call to inquire about pricing. Look for Hostess treats (still in the bag to guarantee authenticity) to hit dessert menus mid-January.
You might be wondering why we wrote the cookbook?
We recieved an email via our website from a guy in Seattle. Here is what he wrote:
“You see… I HATE food. Honestly, I just don’t care for it. Unless it’s pizza, fries, burgers or sushi — oh and wings — I’m just not that interested. The other day, my wife came back from a cooking class with a book… THIS IS A COOKBOOK. She made the pulled pork sandwich, it was the most incredible sandwich I have EVER had. Then she made the Monte Cristo again amazing. I then start to thumb through the book and marked the grilled meatball page with drool. I quickly ran to the store, picked up the ingredients and made it. I can’t believe the taste of EVERYTHING I have had out of this book. The other night I had the Adam Sandler. It took a while but was soooo… worth it. I’m actually thumbing through the book again. Trying to figure out what is going to be for dinner tonight. I’m thinking the fish tacos. Thank you both for the wonderful book. I’m now found that you have ANOTHER book, which I am about to pick up. Thanks again. You guys kill it when it comes to food. Cheers!”
That is why we wrote the cookbook.
Hello internet user!
Welcome to this middle class appointed, semi well curated generally themed wordpress website. We made it ourselves. Here’s a picture of us in Taos new Mexico looking fresh as hell.
You can buy the insanely tight digital version for the ipad here: (it includes a behind the scenes video, voice over explanations of dishes, extra photo galleries, links to our own iTunes playlists and a link to a Sussman brothers curated Fool’s Gold Records mixtape! Yeah…it’s stupid dumb amazing) http://bit.ly/PMhwRl
You can buy the physical cookbook here: http://amzn.to/TO5KtD (or at Williams Sonoma, Barnes and Noble, Urban outfitters, quality bookstores nationwide)
You can read about how we are making our own artisinal prison toilet wine here: http://thesussmanbrothers.com/?p=353
You can read about us addressing the culinary McCarthyism of the New York Times #cookbookghostgate here: http://thesussmanbrothers.com/?p=320
You can read the rest of the website by clicking: Most anywhere. It’s a website
We got an email saying the digital version of the cookbook was available now for pre-order on iTunes. Little did we know it would be a huge preview in the top box of the iTunes Bookstore!
So…that’s pretty amazing. I jumped on max. Some awkward high fiving ensued. We were shocked and excited and hope you are too because this bad boy comes out SEPTEMBER 12th~!
So if you’ve got an iPad go over and pre-order the cookbook! We want this bad boy to go #1 OVERALL regular novels be damned (We all know JK Rowling can’t write for adults!) so let’s get this digital copy moving up the itunes rankings!
If we beat Fifty Shades of Grey, dinner’s on us.
Check out the awesome slideshow with tons of close-up sandwich porn on www.bkmag.com/!!!
Click here for your chance to win a free copy: http://www.weldonowen.com/blog/win-free-copy-cookbook